# Vimal Roy > Senior Web Developer and Team Lead based in Dubai, specializing in WordPress, ReactJS, and Next.js. Leads web development at RG Media, building fast, scalable, SEO-optimized websites and web applications. 9+ years of experience across WordPress/PHP, ReactJS, REST APIs, and custom plugin development, with a focus on Core Web Vitals, technical SEO, and high-traffic platform architecture. ## About - [About Vimal](https://vimalroy.com/about): Background, current role, and career history. - [Resume](https://vimalroy.com/resume): Full work history, skills, and experience (PDF). ## Portfolio - [Portfolio index](https://vimalroy.com/portfolio): 16 live WordPress, ReactJS, and custom web projects built by Vimal. - [AMBCrypto](https://ambcrypto.com): Rebuilt a high-traffic blockchain and cryptocurrency news platform from the ground up as sole developer, engineering a new custom WordPress theme optimized for performance, scalability, and Core Web Vitals — working alongside editorial and SEO teams to support rapid content publishing and traffic growth. - [Coin Edition](https://coinedition.com): Built a multilingual blockchain and cryptocurrency news platform from the ground up as sole developer, covering breaking news, market analysis, and price predictions across major crypto assets — architected for performance, scalability, and SEO to support high-volume daily publishing. - [The Coin Headlines](https://thecoinheadlines.com): Solely built a cryptocurrency and blockchain news platform from scratch, including custom free tools (crypto converter, market cap and profit calculators) alongside news, market analysis, and category-based content organization. - [Mohammed Bin Rashid University (MBRU)](https://mbru.ac.ae): Collaborated on a fast-paced website build for Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU), a leading UAE medical university — architecting a scalable, multi-portal WordPress platform from scratch as part of a 3-person development team. - [Taiba Hospital](https://taibahospital.com): Built a multi-specialty hospital website from scratch as sole developer, structuring 23+ medical departments with staff profiles and appointment booking — designed for clarity and trust for patients navigating specialized care. - [Rafz](https://rafz.se): Collaborated on a WooCommerce e-commerce platform for a well-rated Swedish online furniture retailer — built the Swedish-language storefront as part of a development team, from product catalog through checkout. - [Sweans](https://sweans.com): Revamped a London-based eCommerce agency's corporate website into a modern WordPress design, solely — restructured navigation, case studies, and lead-generation flows to better showcase the agency's Shopify Plus expertise. - [Desklog](https://desklog.io): Revamped desklog.io's marketing website into a modern UI, realigning the design language with the product's new post-launch identity — covering feature pages, pricing, and comparison content for a SaaS time-tracking platform. - [Aetrio Energy](https://aetrioenergy.com): Delivered a dynamic corporate website for a Canadian energy company, highlighting services and sustainability initiatives. - [Apta Advice](https://www.apta-advice.com): Collaborated on a multilingual early-life nutrition and pregnancy advisory platform for a major regional brand — built interactive tools (due-date calculator, development tracker) and localized content across UAE, Saudi Arabia, Egypt, and Pakistan, as part of a development team. - [Ellix HR](https://ellixhr.com): Developed the Ellix HR website showcasing end-to-end HR and recruitment solutions for enterprises and growing organizations. - [Bebecare](https://www.bebecare.me): Built a new bilingual product website for Bebelac (Nutricia) as part of a small team — content, product catalog, and Arabic-language support for MENA markets. - [Absolut](https://www.absolut.com): Developed a WooCommerce-based product catalog site for Absolut Vodka as part of a small team — showcasing the full product range with a free cocktail recipe on every product page, across a globally recognized spirits brand. - [WP MLM Software Plugin](https://wpmlmsoftware.com): Contributed to the development of a WordPress MLM plugin supporting network structures, commissions, and user management. - [RoadwareZ](https://vimalroy.com/portfolio): Solely developed the website for Roadwarez, an IoT smart backpack for cyclists with LED signaling, GPS tracking, and microphone integration — a product site for a hardware startup. - [MetaQuote](https://vimalroy.com/portfolio): Designed and built several conversion-focused landing pages solely for MetaQuote, an auto insurance agency, driving quote requests through forms and clear CTAs.. ## Blog - [Blog index](https://vimalroy.com/blog): Notes on WordPress, performance, and modern front-end development. - [WordPress Database and Caching Strategy for High-Traffic Sites](https://vimalroy.com/blog/wordpress-database-caching-at-scale): How query optimization, persistent object caching, and disciplined use of the options table keep WordPress fast as traffic scales into the hundreds of thousands of monthly visitors. - [SEO-Friendly WordPress Architecture: Building for Crawlability at Scale](https://vimalroy.com/blog/seo-friendly-wordpress-architecture): Practical decisions around semantic HTML, heading hierarchy, and taxonomy structure that make large WordPress sites easier for search engines to crawl and rank. - [Building a Lightweight Custom WordPress Theme From Scratch](https://vimalroy.com/blog/custom-wordpress-theme-architecture): Why skipping page builders and heavy starter frameworks in favor of a hand-built, modular theme pays off on performance, maintainability, and long-term flexibility. - [Core Web Vitals for WordPress: A Practical Optimization Guide](https://vimalroy.com/blog/core-web-vitals-for-wordpress): Practical, battle-tested techniques for improving LCP, INP, and CLS on WordPress sites — without rebuilding from scratch. ## Contact - [Contact](https://vimalroy.com/contact): Get in touch for web development projects, freelance work, or collaboration. ## Optional - [LinkedIn](https://linkedin.com/in/vimalroy08): Professional profile and career history.